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The Federal Trade Commission requires that you disclose to your readers when you endorse a product or service and have a "material connection" to the seller.
These FTC guidelines are available online. (Specifically, look at § 255.5, beginning on page 75.)
This disclosure is provided in accordance with the Federal Trade Commission's 16 CFR § 255.5: Guides Concerning the Use of Endorsements and Testimonials in Advertising.